Branded Retail
VP Racing's branded retail programme puts a well-known performance brand behind gas stations, marinas, car washes and lube centres. It is a North American programme run by VP Racing Fuels, Inc. — described here because VP Racing Europe visitors ask about it.
VP Racing's branded gas-station programme pairs its own brand with unbranded pricing. Stations that switch report higher premium-fuel sales, and VP's credit-card programme prices below the industry average.
Branded marina operators carry premium gasoline and diesel additives designed for marine use, plus bulk and ethanol-free fuel options.
VP PowerWash® automatic car washes are a turn-key addition to a branded station or convenience store, with VP's own branding and support from site survey through equipment and training.
VP FastLube™ is VP's quick-lubricant-centre programme: a preferred-supplier arrangement for fast-lube operators, backed by VP's bulk lubricant range and warranty programme.
- Branded Retail is a North American programme run by VP Racing Fuels, Inc. — VP Racing Europe does not currently operate a branded-retail programme of its own. Visitors asking about becoming a VP Racing Europe dealer should see Become a dealer instead.